Volkswagen Group China | Shanghai

Showcasing 5 brands and their way into China's tomorrow

Challenge

Let international top-journalists experience the future of digitalization and electrification, new models and the strategy behind in the company‘s most important market.

Output

  • Mediatectural concept alongside architectural partner.
  • Communication of complex strategic information.
  • Complete spacial audio-visual concept and production incl.:
  • high-end-real-time presentation for 8 speakers.
  • Previewing & staging of 5 cars in a sub-optimal space.

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