Volkswagen Group Media Night | Geneva
The future of digitalization & electrification as an urban experience

Challenge
Make the future of digitalization & electrification an urban experience for 1200 Journalists and Automotive VIPs.
One night prior Geneva Motor Show!



Output
- Communicate complex information and produce world press pictures with it.
- Complete audiovisual concept and production: High-end real-time-presentation on LED wall with built-in show light control.
- LED holo signs emphasizing the spatial set up.
- Generative video ceiling to highlight the bar as a contact zone.



Feedback
- Most present CEO in world press.
- Top-journalists saying they‘ve never seen a more beautiful event setup before.
- Guests & customers celebrating until 4 in the morning.
- 2019 German Design Award Special Mention.
