Media Night Geneva

The night before the Geneva Motor Show — the future as an urban experience

Geneva, the evening before the motor show opens. 1,200 journalists and industry VIPs have come, and the Volkswagen Group wants to make it tangible where digitalisation and electrification are heading. We conceived this evening as an urban experience and produced it audiovisually from end to end: on the large LED wall ran a realtime presentation that controlled the lighting in the room along with it. Above the bar, a generative video ceiling and holographic neon signs à la Blade Runner – that’s how the future becomes vivid and comfortable at the same time. The guests stayed until four in the morning.