The future takes shape
every day.

SHOOTA is a studio for brand experiences based in Munich. We create experiences that make innovation visible, understandable and tangible. From the first strategic idea through design, content and software to the finished stage, the interactive exhibit or the immersive installation.

Sometimes digital. Sometimes physical. Usually both.

Always with one goal: people shouldn’t just see what was developed. They should understand why it matters.

Our studio sits in Munich's creative centre, in the heart of the Glockenbachviertel. The team mixes permanent and freelance specialists.

Old pros with start-up energy.

We deliberately work differently from classic agencies: a hard-hitting senior team with a strong network of specialists. Experience counts for more here than org charts. There are no long handovers between strategy, creative and delivery. The people who think up, develop and design a project together also see it through to the end. Often the very people who sketched the first ideas months earlier are the ones directing on the day.

That creates speed. Above all, though, responsibility.

We start with what you actually need and turn it into one process across all disciplines. Because we think end to end, the work of one discipline feeds the next. At CARIAD, the content from IAA MOBILITY 2025 now lives on in modular exhibits in the foyer of the new headquarters in Berlin. You notice that in the experience, in the process and in the budget.

We don't do guest handling ourselves. We build the software and websites for it, so your own team can run it with the right tools.

Our clients are developing the technologies of tomorrow. We help make them understandable today.

For over twenty years we have worked on projects that mostly stay under wraps for a long time. New vehicles. Software platforms. Future technologies. Subjects nobody may talk about until the curtain goes up.

That’s why trust and reliability are as much part of our work as creativity and technology. For us, TISAX Level 3 isn’t a marketing seal but an expression of an attitude: care, confidentiality and professionalism are the basis for good collaboration. And our innovation capability has been recognised by the German Federal Ministry of Education and Research with the BSFZ seal.

SHOOTA is assessed under TISAX at Assessment Level 3, with very high information protection needs and prototype protection for events and shoots. We sign an NDA on every project, and your data stays on our own secured servers.

Felix Wunderle founded SHOOTA in 2018. He holds an MBA, loves technology and used to make electronic music.

He started as a concept developer and show producer and later worked as a creative director. Along the way he created experiential campaigns for global brands with agencies such as Avantgarde, Liganova, George P. Johnson, Zibert and Metzler:Vater.

At BMW he led international marketing for media and interactive experiences, and several of those brand moments won awards. In two decades he has worked for more than 50 brands, mostly in automotive, also in technology, software, FMCG and services.

SHOOTA is what he built from that: strategy, design and technology in one team. Alongside client work, the studio runs its own project: Wir Wollen Wein, wine tastings and wine events in Munich. We build its website, software and app ourselves.