Annual Media Conference

Annual Media Conference 2025 — a broadcast with realtime AR

Suddenly there is something in the TV picture that isn’t in the room at all. At the Annual Media Conference 2025 in Wolfsburg, augmented reality was part of the broadcast: objects appeared live in the picture, reacted to what was happening and disappeared again, calculated in the very moment the camera was running. None of it came out of post-production, all of it was created during the show. For viewers it looks self-evident; behind the stage it is precision work without a safety net. Exactly the kind of pressure we like. But most importantly: this way the audience never drifts off during the presentation again!