BMW i5 Touring

A world premiere as a spatial installation: the i5 Touring

A new car gets exactly one first impression. For the world premiere of the i5 Touring at BMW Welt we built that moment as a space: an installation in which architecture and moving image mesh and put the car and its driving modes centre stage. And so nothing slipped between concept and premiere, the idea, the design and the production management were all ours. The whole installation from one professional hand.