BMW Welt

The future of virtual events — live from BMW Welt

A building made for visitors. And an audience that in 2021 was sitting at home in front of a screen. Out of that situation we made a live show for BMW Welt that takes the screen seriously as a stage. Picture, sound and dramaturgy meshed in real time, directed like a TV programme, conceived like an evening on site. What arrived on the sofa wasn’t a filmed event, but one staged for exactly that channel. It gave BMW Welt a preview of what virtual events can look like in future.