CARIAD at IAA Summit — CARIAD
Case 02 / 22

CARIAD at IAA Summit

Client CARIAD
Year 2025
Location IAA Mobility, Munich

CARIAD at IAA Mobility 2025 — AI made tangible

At IAA Mobility there is no quiet day. Schedules shift, content changes, and usually right when the hall is already full. For CARIAD’s appearance in Munich in 2025, our answer to that was radically simple: bundle everything with us, from the content concept to the design concept, from technical planning to producing all the interactive content. If something changes, there is one team, one call, one solution, no passing it between trades. That takes the nervousness out of a trade fair appearance and gives it pace. You can tell on the stand: everything meshes, because nobody had to patch it together. And quite incidentally, the German Federal Minister for Economic Affairs also understood why CARIAD is a major driver of automotive AI.

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