Annual Media Conference

The annual press conference as a broadcast format

Once a year the Volkswagen Group puts its figures on the table, in front of running cameras, with no second attempt. We thought of this press conference as what it has long been: a broadcast. With a picture that moves along live as soon as someone speaks at the front. Every insert has to land, every handover has to be right, to the second. In front of the camera: calm. Behind it: a tightly timed show you’re not supposed to notice. That’s exactly how it is conceived and delivered. And we stage legally relevant financial figures just as strikingly as the visions for the year ahead.