Junior Campus

The mobility of the future, explained for the youngest

Whatever bores children, they simply walk away from. There is no more honest audience. At the Junior Campus in BMW Welt, every exhibit therefore has to earn attention first. We prepared mobility there the way children explore the world anyway: playfully. Trying things out instead of listening, discovering instead of memorising — with the ambition that real knowledge about future mobility sticks along the way. For us one of the loveliest jobs there is: serious content, thought through at children’s eye level.