Case 08 / 22
New Auto
The group’s future strategy — brought on stage in realtime AR
In the middle of the pandemic, no hall full of audience. And the Volkswagen Group wants to tell the story of its new group strategy, NEW AUTO. A broadcast about the future must not look like yesterday. So we brought the group’s concepts straight onto the stage: futuristic vehicles and technologies appeared in the picture like holograms, dynamic, close enough to touch. Physically, none of it was there. In the broadcast, that was exactly what you weren’t supposed to notice.
Proof The event ID developed for this event went down so well internationally that it lived on for two years as the group’s corporate design — even though we had never designed it as one.
