Power Day

The group’s electric strategy — live in augmented reality, built in four weeks

Four weeks of production time. That was all there was when the Volkswagen Group wanted to present its entire electric strategy live. Two and a half hours of broadcast from the Autostadt in Wolfsburg: cell chemistry, platform architecture, charging. Material that turns dry if you only recite it. So we put it into the room, as augmented reality, rendered entirely in real time, without elaborate post-production. What the cameras saw went straight on air. No second take. That all of it had been created in four weeks was not something you could see in the broadcast.