SPEED+ Award

SPEED+ Award: a stage for engineering

The name is called, the music swells, and for a moment the whole stage belongs to the winners. An awards ceremony is made of seconds like these, and it was exactly for them that we staged the SPEED+ Award at the Autostadt. With it, Volkswagen Group Technology puts engineering in the spotlight, work that usually runs in the background. So the show had to be the opposite of background: present, punchy, timed to the point. When the applause starts and picture and sound peak at precisely that moment, it isn’t luck. That’s the job.