T-Roc Launch

The new T-Roc — in the hands of creators before the world saw it

The moment a creator lifts the camera and sees more on the display than the car in front of them: that’s what this event was built for. The new T-Roc, before the world got to see it, and around it people whose job is to turn that into stories. We put tools in their hands, above all an AR app they could use to film directly at the real vehicle, right down under the bonnet. Guests became producers, the preview became a shoot day. For us that’s the best kind of launch: an audience that makes the content itself. The AR content was available in sync on iPhone and Vision Pro.