Case 03 / 22
Techtalk
Techtalk: one format, many stages
A single show has to land once. A format has to do it every time: on changing stages, with new topics, in front of the most demanding audience, which still remembers the last edition. That discipline is exactly what we like about the IT Symposium (Techtalk) of Volkswagen Group IT. Across several editions we keep developing the look without it becoming arbitrary. Stay recognisable, surprise anyway. The content is created in real time, which leaves us room right up to shortly before the show and makes for shorter set-up times. Above all, though, there is an attitude behind it: a format is never finished. It goes one step further with every stage.