Fendt 300 Vario

Tractors in AR — a launch that’s actually fun

A tractor is a working machine, and product premieres in this industry are sober to match. For the launch of the Fendt 300 Vario we set it up differently: a show that takes its audience seriously and is still fun. Augmented reality made visible what’s inside the 300 Vario, without anyone having to open a spec sheet. That you’re allowed to marvel at a tractor the way you would at a sports car — that was the statement.