WE & AI Summit

WE & AI — the Volkswagen Group’s summit on artificial intelligence

Autostadt Wolfsburg, December 2024: the Volkswagen Group brings artificial intelligence onto the big stage. But on slides, AI quickly turns into a buzzword, so for the summit we built a show whose images are created in real time, as dynamic as the subject itself. A flight through digital worlds became the stage set and the stage became a spaceship, with the audience and the speakers exploring the subject together. That was the ambition: a show that really takes its audience along and gets them excited about artificial intelligence.