Group Night

Five brands, one evening, one world premiere

Putting five group brands on one stage in a single evening means: five signatures that have to hold their own side by side, without one swallowing the other. For the Volkswagen Group’s Group Night in Shanghai we built an evening out of that which holds them together instead of lining them up. The colours were allowed to be loud, the transitions were not. And in the middle stood a world premiere that only works once: when the cover drops, the moment is either there or gone. It was there — and how!