Annual Press Conference Volkswagen

Facts and figures. Staged to impress.

A balance sheet is made of numbers nobody remembers. For the Volkswagen brand’s annual press conference we put them on screen so that they land: large surfaces, clear movement, every figure at the right moment. The stage set flows into the media surface without an edge; it should feel like a room, not like a screen with furniture in front of it. The best part isn’t in the picture at all: the speakers trigger their animations themselves, as casually as a presentation in the office. No calling out to the control room, no waiting for a cue. Whoever is standing at the front keeps the pace in their own hands. That way the leadership stays composed, even live and with top-end technology.