IAA MOBILITY 2027: what your premiere needs to explain
TISAX® Level 3 Assessed for very high information protection needs, including prototype protection for events and shoots.SHOOTA is a Munich studio that creates interactive trade fair exhibits, stage shows and press conferences for car makers and suppliers at IAA MOBILITY 2027. At IAA MOBILITY 2025 we were lead for CARIAD: every design and content decision was ours, and we delivered the content and programming.
IAA MOBILITY runs from 7 to 12 September 2027 in Munich. Schedules shift and content changes, usually right when the hall is full. So you get one team for concept, content, programming and operation, and one call when something moves.
Stand build comes from partners we have worked with for years, such as Medebach Messebau, who built the CARIAD exhibits. Our part is the experience on it.
Premiere
World premiere and press conference
A new car gets exactly one first impression. For the world premiere of the BMW i5 Touring at BMW Welt in 2024, we built that moment as a room-sized installation. Architecture, moving image and production management came from one team.
A press conference has no second take. At the Volkswagen Group's Annual Media Conference 2025 in Wolfsburg, augmented reality ran live in the broadcast, created while the cameras were rolling. That keeps an audience with you through every figure.
The night before a motor show counts too. At the Media Night in Geneva, 1,200 journalists and industry VIPs watched a realtime presentation. The LED wall steered the lighting in the room. It won a German Design Award 2019 (Special Mention), and the guests stayed until four in the morning.
Show Content System
Exhibit
Interactive trade fair exhibit on the stand
Visitors decide in seconds whether to stop, so an interactive trade fair exhibit has to explain your product on its own. For CARIAD at IAA MOBILITY 2025 we made automotive AI tangible with realtime content, 3D animation and media servers programmed ahead of set-up. We commissioned everything on site and serviced it remotely.
An exhibit can sell as well. At BAU in Munich, ALLPLAN's stand brought in twice as many qualified leads as the year before. It ran on 11 realtime presentations on gesture-controlled LED and a sales app connected to Salesforce.
Our Interactive Exhibit Package takes 6 to 10 weeks and starts at €35,000, including software, hardware integration and an operating concept. You can reuse the exhibit at later events.
Interactive Exhibit Package
Summit
Summit and conference
A summit has to land with people who know the subject. The Volkswagen Group's WE & AI Summit took place in December 2024 at the Autostadt Wolfsburg. We built a show whose images were created in real time.
Good formats come back. Volkswagen Group's IT/IO has now run with us four times in a row, most recently in 2025 at the Motorwerk in Berlin. C-level presentations and show design are ours too.
Content often moves until the last rehearsal. On the IT Symposium (Techtalk) of Volkswagen Group IT, realtime production leaves room right up to shortly before the show and shortens set-up.
Confidential
Confidential vehicle presentations
We run a lot of secret projects: vehicles, software platforms and technologies nobody may talk about until the curtain goes up. So what you see on this site is only part of our work.
SHOOTA is assessed under TISAX at Assessment Level 3, with very high information protection needs and prototype protection for events and shoots. TISAX is the automotive industry's assessment standard for information security, run by the ENX Association.
We sign an NDA on every project. Your data stays on our own secured servers, only people who need it get access, and agreed deletion periods hold.
FAQ
FAQ
SHOOTA in Munich develops interactive trade fair exhibits for car makers and suppliers, from concept to operation on the stand. At IAA MOBILITY 2025 we were lead for CARIAD and delivered the content and programming.
Yes. We work in English and German, and in Shanghai we were creative lead agency for the Volkswagen Group's Media Get Together in 2024. For a brand entering Europe, that means one team from the first concept to the last cue in Munich.
SHOOTA is assessed under TISAX Level 3, including prototype protection for events and shoots. We sign an NDA on every project and keep your data on our own secured servers.
Our Interactive Exhibit Package starts at €35,000 and takes 6 to 10 weeks. Show content starts at €45,000 and takes 6 to 12 weeks, from storyline to live direction. Your brief sets the final figure.
Stand build, event technology and venue come from partners we have worked with for years, such as Medebach Messebau and Heilmeier Messedesign. We take on the experience itself: concept, dramaturgy, media design, content, software, exhibits and operation.