Augmented reality with no second take
SHOOTA in Munich builds augmented reality for launches and live broadcasts: in the broadcast picture, on the real car, on iPhone and Apple Vision Pro.
For the Volkswagen T-Roc, 200 creators filmed their own content in AR at the real vehicle. For the Volkswagen Group's Power Day, AR carried two and a half hours of live broadcast, rendered entirely in real time.
AR is one of several tools we build with. If a touch table or an LED wall tells your story better, we'll tell you first.
Live broadcast
AR in a live show and broadcast
On air, AR gets one attempt. Every object has to sit in the picture while the camera moves, and no post-production will save it.
For the Power Day, the Volkswagen Group put its electric strategy into the room as AR: cell chemistry, platform, charging. We built the two and a half hours from the Autostadt in Wolfsburg in four weeks. On the day of the broadcast, Volkswagen AG's market capitalisation rose by 2.5 billion euros.
At the NEW AUTO strategy day, vehicles and technologies stood on stage like holograms. At the Annual Media Conference 2025 in Wolfsburg, objects came into the TV picture, reacted to the show and disappeared again.
From BMW Welt in Munich we ran a live show for an audience at home, with AR, realtime media and show operations on site.
Show Content System
Real product
AR on the real car
AR gets hard the moment the real product stands next to it. At the Volkswagen T-Roc pre-launch, ours ran on the iPhone at the real vehicle, right down to the three drive variants under the bonnet.
200 creators came through Munich Airport over ten days, in groups of 20, and filmed their own content with it. A team of six built it in ten weeks.
For the Fendt 300 Vario launch, AR showed what is inside the tractor, and nobody had to open a spec sheet.
Interactive Exhibit Package
Apple Vision Pro
Apple Vision Pro at a trade fair or launch
We start with what your visitors need to understand. The device comes after that.
At the T-Roc launch, Vision Pro ran in sync with the iPhone app at the real car. Design, animation and programming came from us, so the experience can be adapted to your product.
A headset serves one person at a time. Groups and waiting times belong in the concept from day one.
A Discovery from €3,000 settles it in about a week: Vision Pro, iPhone AR, touch or LED, with a rough budget.
Experience Discovery
Beyond AR
When touch or LED does the job better
At BAU in Munich, ALLPLAN's stand ran eleven realtime presentations on a gesture-controlled LED wall. It brought twice as many qualified leads as the year before.
At IAA MOBILITY 2025, visitors steered CARIAD's exhibit ADA themselves. A touch table explained the Group Digital Assistant.
FAQ
FAQ
SHOOTA in Munich. For the Volkswagen T-Roc we built an iPhone AR app and a synchronous Vision Pro experience at the real car. 200 creators used it over ten days. We also operate AR live on site, as at the Power Day and the Annual Media Conference.
Yes. At the Power Day and the Annual Media Conference 2025, AR was rendered in real time and went straight on air. Camera tracking keeps every object in place while the camera moves.
Yes. At the T-Roc launch, AR ran on the iPhone at the real car, down to the three drive variants under the bonnet. Vision Pro ran in sync.
iPhone AR reaches many people at once, and visitors can film with it. Vision Pro puts one person inside the content. A Discovery from €3,000 gives you a recommendation and a rough budget in about a week.
The Power Day took four weeks of production. The T-Roc launch took ten weeks with a team of six. Exhibits start at €35,000 and shows at €45,000.
You can buy AR from us, and many of our big projects run on it. We also build realtime media, touch and LED, because the content decides the tool.